App Design & Art Direction
Build Guild is an app launched by Home Depot. Home Depot
is a hardware store that supplies tools and resources for home improvement.
Many millennials are less accustomed to how tools and repairs are
utilized than prior generations. Home repair stores, like Home Depot, seem to be an intimidating
and overwhelming place where only professionals go.
Structured like a game, Build Guild will encourage users to start projects,
learn how to make repairs, and ultimately help users acquire home repair skills without having to put down their phone.
The secondary intent is to use Home Depot as the main source of supplies by incentivizing tasks throughout the game.
Combining the digital gaming world with real life, Home Depot will appear to be friendlier, more approachable environment to reach a younger consumer market.
The key is to make the app feel playful, cheerful, and approachable. This is accomplished through a bright color palette,
rounded typefaces, and cartoon stylied badges, icons, and enviroments throughout.
Team Members: Karen Shahan, Rachel Shearer, and